Logo Design Geneva

Our graphic design agency in Geneva, Penceo, will help you to create a logo that represents your company’s brand and corporate identity.  We will design a logo that will give you immediate customer recognition, an image that will be both memorable and professional.

Penceo, a Swiss Geneva-based design agency, has created this article and tried to list the vital tips for effective logo design.

 

To understand what a logo is, we must analyse the main purpose of the logo to be created. The purpose of the logo design process is to make the logo immediately recognizable, to create an image that inspires trust, and leadership. 

 

The Logo Process

When creating a logo, at Penceo we follow a process that ensures the final design meets the needs of our clients:

- Brief

- Research and Benchmarking

- Sketching and concepts

- Drafts

- Refining of drafts

- Delivery and support

- Development of cross media and marketing

 

The secret to effective Logo Design – the logo must be:

- Simple

- Memorable

- Suited to the client and appropriate

- Timeless

- Personal and unique

 

Our team works using creative methods, with a strong focus on:

- Brand management

- Brilliant colour palettes

- Memorable and unique shapes

- Typography for web design and print

- Unique patterns

- Scalable

- Adaptable to other media

- The client’s requirements

- Sticking to the brief

- Simplicity because it is sometimes better

- The size because it matters

- Disconnecting icons and text

- The tagline but not as part of your logo

- Your Audience

- Creating a theme

- The instant impact

- Striving for difference

 

The logo is the beginning….

 

Logos are used to identify your company in an instant.

Our designers have been in the ‘trenches’ for years, and have created thousands of successful logos and visual corporate identities. With that in mind, who better to ask to develop your next great logo ? 

 

Contact Penceo