Services Penceo
Content Strategy
Content: that’s what drives the interactive experience
Every first time visitor to your website will decide in a few seconds, in the blink of an eye, whether they have come to the right place or not. What is that decision based on? It seems almost instinctive to the users in question, but in reality they are rating every aspect of the website: does it look right, does it read right and does it browse right.
In summary, your content strategy has to be carefully planned, with a perfect understanding of your users and what their expectations and requirements are. We’re here to help you define, devise and design the website that gets it right on every level.
Our team will help you focus on the key 3 areas that will drive your content strategy:
> Analysis
> Texts and SEO
> Architecture
Analysis: providing you with a roadmap to success
First and foremost, at Penceo, our greatest satisfaction comes from creating a website that truly represents the client’s identity, values and unique style. We want you to look at your new window on the worldwide web and say: “that really is who we are, that’s exactly what we’re about”.
Therefore our first mission is to build a strong relationship. We give each client time and focus, so that we can successfully represent them through the new website we create together. We’ll get the communication flowing.
• Your values: we will discuss your values, your identity, your brand, exploring what matters most to you and why.
• Current content situation: we will review your current content situation and decide together how you want to integrate it into the new website, or if you want to change it all. Anything is possible.
• Current context: we will discuss together your current context to understand what you want to communicate. We’ll look at examples of images, other websites or media that appeal to you (or don’t), we’ll discuss your vision and we’ll imagine together the right look and feel for your website.
Copywriting: expressing your ideas and values with the right words
At Penceo, we get a real kick out of delivering stunning design and striking visuals. We also know the importance of associating the right words with those unforgettable visuals. When that powerful combination of images and words hits the target, your website will do everything you want it to.
Make sure the words on your website deliver the essential: information, inspiration, action.
Our copywriter will work with you to provide content that fulfills the following key objectives:
• Understanding your audience
When your users feel like you’re talking directly to them, that you know and understand everything about their expectations, they keep reading. We will fine-tune the vocabulary, study the tone and ensure that we truly relate to your target audience. We’ll give you your unique voice.
• Communicating your uniqueness
Competition on the web has no limits. If users don’t like what they see or find what they’re looking for in an instant, it will take them two clicks to go somewhere else. So we’ll make sure it’s obvious, immediately, what makes you unique. With the right words, your website will differentiate you from all the others. And the users will stay, keep coming, and come back.
• Calling to action
We make sure every page calls the user to action: no words are wasted and no visitor gets lost.
• Managing SEO best practices
Our SEO copywriters work with "optimizers" who are the experts in the technical aspects of SEO. Together they will deliver text that cleverly integrates all the keywords associated with your activity. They will also alter the code to design pages that rank highly in the search engines.
Content architecture
We will devise a site map that covers every aspect of your activity. More importantly, we will deliver an architecture that makes browsing obvious, simple and effective.
Let's get to work!
